Social Cinema created a series of six fashion films for Ed Hardy Shoes that celebrated the brand's hip, edgy designs. Featuring graphics by famed San Francisco artist Don Ed Hardy, the shoes serve as canvases for American, Japanese, Cholo, tattoo, surf, and hotrod iconography. More than protective foot coverings, each shoe has a story to tell - stories we brought to life through cinematic art. These films were shown internationally through online viral marketing, on social networking sites, at tradeshows, and on plasma televisions in stores.

Taxi (1:41)

Getting Ready (0:52)

Beach (1:25)

Motel Room (1:36)

Bike (1:11)

Night On the Town (0:49)