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Social Cinema created a series of six fashion films for Ed Hardy Shoes that celebrated the brand's hip, edgy designs. Featuring graphics by famed San Francisco artist Don Ed Hardy, the shoes serve as canvases for American, Japanese, Cholo, tattoo, surf, and hotrod iconography. More than protective foot coverings, each shoe has a story to tell - stories we brought to life through cinematic art. These films were shown internationally through online viral marketing, on social networking sites, at tradeshows, and on plasma televisions in stores.

Taxi
(1:41)

Getting Ready
(0:52)

Beach
(1:25)

Motel Room
(1:36)

Bike
(1:11)

Night On the Town
(0:49)
FEATURED FILMS
 
Snowboarder
(0:31)

Working Girl
(0:32)

Ed Hardy "Taxi"
(1:41)

Anti Smoking
(0:31)

Balloons
(1:20)

Raid - Mel Gibson
(1:07)

Sex Drive
(0:30)
 
 
Diesel
(0:28)

Flambe
(0:31)

Mike's Tips
(0:53)

Final Table
Challenge (0:31)

Raid - Whoopi Goldberg
(1:04)

Cal Fed
(0:31)

Couch
(0:31)
 
 
PG & E Chinese
(0:32)

PG & E Spanish
(0:32)

Burger King
(0:32)

Detective Stripes
(2:30)

Christian Audigier
Watches (4:01)

Teenager
(0:46)
   
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